No big deal?

Ethnos360 is allegedly telling members they don't expect this recent article and lawsuit to be a significant media event. I can't stop thinking about what that says about the things Ethnos360's leadership sees on a day-to-day basis. Imagine learning about the allegations described in this complaint and it striking you as so mundane that you don't think anyone will bother to discuss it, very little media will report on it, and it will go away. Imagine being so confident of that, you send out a mass email saying so. Does this mean they view these allegations as no big deal? Is this an everyday event for them? Is it because they've squashed similar accusations so many times? Why do they think this will just go away, and what does it say about what's actually going on in Ethnos360?